Privacy Policy

Effective Date: 1 September 2026 · Last Updated: 1 September 2026

KALYANASETU MATRIMONY SERVICES PRIVATE LIMITED ("KalyanaSetu", "we", "our" or "us") respects your privacy.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you use KalyanaSetu.

KalyanaSetu is a matrimonial service. By its nature, members voluntarily provide personal and family information so that prospective matrimonial matches can discover and evaluate profiles.

We aim to process personal data fairly, transparently, securely and for lawful purposes.

1. Who Is Responsible for Your Data

The Service is operated by:

KALYANASETU MATRIMONY SERVICES PRIVATE LIMITED
1-11-13, Lingampalli,
Nidadavole, Andhra Pradesh, India – 534301

Privacy and grievance contact: support@kalyanasetu.com

Grievance Officer:
Dileep Kumar Burugupalli
Founder & Managing Director

2. Information We Collect

A. Registration and Account Information

We may collect:

  • mobile number;
  • OTP-verification status;
  • password/authentication records;
  • optional notification or recovery email;
  • account status;
  • profile ID;
  • registration date; and
  • account-security information.

Your password is handled through the authentication system and is not displayed to KalyanaSetu staff as readable profile information.

B. Matrimonial Profile Information

Depending on the information you provide, we may process:

  • name;
  • date of birth and age;
  • gender;
  • marital status;
  • height;
  • physical status;
  • religion;
  • community/caste;
  • sub-community/sub-caste;
  • mother tongue;
  • gotra;
  • star, raasi and horoscope-related information;
  • country;
  • state;
  • district;
  • hometown/city;
  • education;
  • profession;
  • employer;
  • annual income;
  • diet;
  • smoking and drinking preferences;
  • family type and family status;
  • parents' occupation information;
  • sibling information;
  • About Me information;
  • partner preferences;
  • photographs; and
  • other information voluntarily entered into your matrimonial profile.

Because KalyanaSetu is a matrimonial platform, some of this information is intended to be shared with potential matrimonial matches.

You should provide only information that you are comfortable using for matrimonial purposes.

C. Profiles Created by Family or Other Authorized Persons

A parent, sibling, relative or friend may create a matrimonial profile for another eligible adult where authorized.

In such circumstances, we process information both about:

  1. the person whose matrimonial profile is being created; and
  2. the person managing the account, where applicable.

The profile creator is responsible for having appropriate authorization to provide another person's information.

D. Photos and Media

We process photographs and related files uploaded to matrimonial profiles.

Photo visibility options may include Public, Members Only, On Request and Hidden.

We may process images for:

  • storage;
  • profile display;
  • resizing or delivery;
  • moderation;
  • abuse prevention; and
  • future optional verification, where separately disclosed.

E. Horoscope and Birth Information

Where you choose to provide it, KalyanaSetu may process birth-related and horoscope information for matrimonial matching or horoscope features.

Detailed horoscope or birth information may be subject to access controls or Premium functionality.

F. Communications

When you use KalyanaSetu communication features, we may process information relating to:

  • interests sent and received;
  • accepted or declined interests;
  • withdrawn interests;
  • messages;
  • contact reveals;
  • call-feature activity;
  • profile views;
  • shortlist activity;
  • notifications; and
  • other member interactions.

Messages currently may remain stored unless removed through account closure, moderation, technical maintenance or a future retention policy.

Do not send financial credentials, passwords, OTPs or other unnecessary confidential information through matrimonial messages.

G. Payment Information

Premium payments are currently processed through Razorpay.

KalyanaSetu may receive and retain:

  • transaction identifiers;
  • order identifiers;
  • payment identifiers;
  • payment status;
  • amount;
  • plan purchased;
  • payment date;
  • refund status;
  • invoice or accounting information; and
  • information necessary to investigate payment issues.

KalyanaSetu does not store your complete card number, UPI PIN or complete banking credentials.

Those credentials are processed through the relevant payment-provider infrastructure.

H. Usage, Device and Technical Information

When you use KalyanaSetu, we may automatically process information such as:

  • login/session information;
  • browser information;
  • device information;
  • IP address;
  • operating-system information;
  • pages or features used;
  • search activity;
  • session identifiers;
  • timestamps;
  • technical logs;
  • error information;
  • performance information; and
  • security events.

KalyanaSetu also maintains first-party product analytics to understand how the Service is used and improve its operation.

I. Reports, Moderation and Support

If you report another member, contact support or become involved in a safety or account investigation, we may process:

  • your correspondence;
  • reported profile information;
  • report category;
  • supporting details;
  • investigation records;
  • moderation decisions; and
  • related account information.

J. Community Partner Information

If you register through or are attributed to an authorized KalyanaSetu Community Partner, we may process referral information linking the registration to that partner.

Limited member information may be made available to the relevant partner for referral lifecycle, engagement and commission administration.

This may include:

  • name or profile code;
  • gender and age;
  • city and state;
  • religion and mother tongue;
  • education and profession;
  • profile-completion percentage;
  • registration/profile status;
  • last-active information;
  • Premium status;
  • plan/expiry lifecycle information; and
  • referral or commission status.

Community Partners are not intended to receive through the current partner portal:

  • member mobile numbers;
  • member notification/recovery email addresses;
  • private messages;
  • complete payment credentials;
  • detailed family information;
  • private photographs; or
  • information about unrelated members.

Community Partners cannot currently sign in as the member or edit the member's matrimonial profile through the partner portal.

3. Why We Use Personal Data

We may process personal data for purposes including:

  • creating and authenticating your account;
  • creating and displaying your matrimonial profile;
  • enabling matrimonial discovery;
  • applying your search and partner preferences;
  • producing recommendations and compatibility information;
  • enabling interests and communication;
  • providing Premium functionality;
  • processing and reconciling payments;
  • sending OTPs and essential service communications;
  • providing customer support;
  • preventing fraud, scams, abuse and unauthorized activity;
  • investigating reports;
  • moderating profile content;
  • operating referral and Community Partner programmes;
  • maintaining platform security;
  • diagnosing errors;
  • conducting first-party analytics;
  • improving matching and recommendation quality;
  • developing and improving KalyanaSetu;
  • maintaining legal, tax, accounting and audit records;
  • resolving disputes;
  • enforcing our Terms; and
  • complying with applicable law.

Where consent is required by applicable law, we seek consent for the relevant processing.

We may also process personal data where otherwise permitted or required under applicable law.

4. Profile Visibility and Matrimonial Disclosure

A central purpose of KalyanaSetu is to allow matrimonial members to discover one another.

Accordingly, information that you place in your matrimonial profile may be displayed to other registered members according to the functionality and visibility controls available through the Service.

Normal profile information may include:

  • profile name or identifier;
  • age;
  • photos according to applicable visibility settings;
  • gender;
  • height;
  • marital status;
  • religion;
  • community;
  • sub-community;
  • mother tongue;
  • location;
  • education;
  • profession;
  • lifestyle information;
  • family information;
  • About Me;
  • activity information;
  • verification indicators; and
  • matching or compatibility information.

Some additional information may be subject to Premium or other access controls.

Your notification/recovery email is not intended to be displayed to other members.

Your mobile number is not displayed as ordinary profile information but may be disclosed through authorized contact-reveal functionality.

Once contact information has legitimately been revealed to another user, KalyanaSetu cannot fully control how that person stores or uses information outside the Service. Misuse remains prohibited under our Terms.

5. Contact Reveal

KalyanaSetu may allow eligible Premium members to reveal another member's mobile number through the contact-reveal functionality.

Access may depend on factors such as:

  • active Premium membership;
  • plan quota;
  • profile/account status;
  • contact-visibility controls;
  • matrimonial interaction status; and
  • other rules displayed by the Service.

A contact reveal may consume a plan quota.

We do not make member mobile numbers openly searchable or generally visible as ordinary public profile information.

6. How We Share Personal Data

We do not sell identifiable member personal data to data brokers or advertisers.

We may share information in the following circumstances.

Other KalyanaSetu Members

Profile information is shared with other users as necessary to provide matrimonial discovery and communication features.

Service Providers

We use technology and service providers to operate KalyanaSetu.

These currently include or may include:

  • Supabase — authentication, database, storage, realtime and backend services;
  • Lovable — project/deployment-related services;
  • Cloudflare — hosting/network infrastructure;
  • MSG91 — OTP and messaging delivery;
  • Razorpay — payment processing and refunds;
  • Zoho — email infrastructure;
  • Sentry — error and performance monitoring where configured; and
  • other infrastructure providers reasonably necessary to operate the Service.

These providers may process information according to the services they provide and their applicable contractual and privacy obligations.

Community Partners

Information may be shared with the Community Partner to whom a member is legitimately attributed, as described above.

Legal and Safety Disclosures

We may disclose information where reasonably necessary to:

  • comply with law;
  • respond to a lawful request from a competent authority;
  • protect users from fraud or safety threats;
  • investigate illegal activity;
  • enforce our Terms;
  • protect our legal rights; or
  • defend legal claims.

Corporate Transactions

If KalyanaSetu undergoes a merger, restructuring, acquisition or transfer of business, relevant information may be transferred subject to applicable law and appropriate safeguards.

7. Third-Party Services and International Processing

Some technology providers used by KalyanaSetu may process or store information using infrastructure located outside your state or outside India.

Where personal data is transferred or processed across borders, we will do so subject to applicable Indian law and any restrictions that may apply.

KalyanaSetu may also restrict certain features or processing locations where necessary to comply with law.

8. Cookies, Local Storage and Similar Technologies

KalyanaSetu uses browser and device storage technologies necessary to operate the Service.

These may include:

  • local storage;
  • session storage;
  • authentication/session technologies;
  • first-party analytics identifiers; and
  • cookies or similar technologies used by infrastructure and payment providers.

They may be used for:

  • keeping you signed in;
  • maintaining session state;
  • security;
  • remembering application state;
  • analytics;
  • payment functionality; and
  • technical operation.

KalyanaSetu does not currently use Google Analytics or Meta/Facebook Pixel on the production Service.

If advertising or additional analytics technologies are introduced in the future, this Privacy Policy and any necessary consent mechanisms will be updated as appropriate.

9. Communications

We may send essential communications concerning:

  • OTP verification;
  • authentication and security;
  • interests and matrimonial activity;
  • account status;
  • Premium membership;
  • payments and refunds;
  • support requests; and
  • important Service or policy notices.

Essential transactional or security communications may continue even if you opt out of promotional communications.

If KalyanaSetu introduces promotional email, SMS, WhatsApp or push campaigns, appropriate consent and opt-out mechanisms will be provided where required.

10. Recommendations, Analytics and Aggregated Data

KalyanaSetu may use profile, preference and interaction information to generate:

  • recommendations;
  • compatibility insights;
  • search ranking;
  • profile suggestions; and
  • other matrimonial discovery features.

These tools assist discovery and do not determine whether any person should marry another person.

We may also create aggregated or anonymized information for:

  • product analytics;
  • matching improvements;
  • security;
  • fraud prevention;
  • recommendation-quality improvement;
  • operational planning; and
  • aggregate business reporting.

We do not intend to use anonymized information to re-identify individuals.

11. Data Security

We use reasonable administrative, technical and organizational measures intended to protect personal data.

These may include:

  • authenticated access;
  • role-based access controls;
  • database access policies;
  • Row-Level Security;
  • secured storage;
  • restricted administrative access;
  • server-side functions;
  • logging and monitoring; and
  • encrypted network transmission where supported.

No internet service can guarantee absolute security.

You are responsible for protecting your password, OTPs, devices and account access.

Notify support@kalyanasetu.com promptly if you believe your account has been compromised.

12. How Long We Keep Information

We retain information for as long as reasonably necessary for:

  • maintaining your account;
  • providing matrimonial services;
  • support;
  • security;
  • fraud prevention;
  • dispute resolution;
  • legal compliance;
  • accounting and tax requirements; and
  • enforcement of our Terms.

Account deactivation currently hides the profile and initiates an approximately 30-day grace period during which reactivation may be requested.

After that period, information may be deleted, anonymized or retained where necessary for legitimate legal, security, technical or accounting purposes.

Some information may remain temporarily in backups, logs or recovery systems until those systems are cycled according to applicable retention procedures.

Transaction, tax, invoice, refund, fraud-prevention and dispute records may be retained for longer where legally necessary.

KalyanaSetu does not promise that every copy of every record will be physically erased exactly 30 days after deactivation.

13. Your Choices and Rights

Subject to applicable law and technical limitations, you may have the right to:

  • access information about the personal data we process;
  • correct inaccurate information;
  • update your profile;
  • request deletion or erasure where applicable;
  • deactivate your account;
  • withdraw consent where processing depends on consent;
  • opt out of promotional communications;
  • raise a grievance concerning personal-data processing; and
  • exercise other rights made available under applicable data-protection law.

Where applicable law provides a right to nominate another individual to exercise certain rights in specified circumstances, KalyanaSetu will support that right as required.

Withdrawing consent may affect our ability to provide features that depend on the relevant information.

A request to erase information may also be subject to information that we must retain for legal, fraud-prevention, accounting, security or dispute purposes.

To exercise privacy rights, contact: support@kalyanasetu.com

We may need to verify your identity before acting on certain requests.

14. Account Deactivation

Available account controls may include:

  • Take a Break;
  • Hide Profile;
  • Found My Match; and
  • Deactivate Account.

These actions do not all have the same effect.

Deactivation is intended to remove your profile from normal matrimonial discovery and begin the account-closure process.

You may contact support during the applicable grace period if you wish to request reactivation.

15. Children

KalyanaSetu is not intended for minors.

A matrimonial profile must not be created for a person who has not reached the applicable legal eligibility requirements.

If we discover that a profile has been created for a minor in violation of our Terms, we may remove it.

16. Profiles Managed by Another Person

If your parent, sibling, relative or friend manages your matrimonial profile with your authorization, that person may have access to information and communications available through the account.

You should authorize only someone you trust.

KalyanaSetu is not responsible for disputes arising solely from access that you knowingly authorized to another person.

17. Your Responsibilities

You should:

  • provide accurate information;
  • keep account credentials secure;
  • respect other people's privacy;
  • avoid posting unnecessary confidential information;
  • not disclose another person's personal information without authorization;
  • use information obtained through KalyanaSetu only for legitimate matrimonial purposes; and
  • report suspected misuse.

Downloading, compiling, scraping, selling or commercially exploiting member information is prohibited.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • law;
  • regulation;
  • technology;
  • security;
  • vendors;
  • business practices; or
  • KalyanaSetu functionality.

The latest version will display an updated revision date.

Where legally required or reasonably appropriate, we will provide additional notice of material changes.

19. Privacy Questions and Grievances

For privacy questions, requests or complaints:

KALYANASETU MATRIMONY SERVICES PRIVATE LIMITED
1-11-13, Lingampalli,
Nidadavole, Andhra Pradesh, India – 534301

Email: support@kalyanasetu.com

Grievance Officer:
Dileep Kumar Burugupalli
Founder & Managing Director
Email: support@kalyanasetu.com

We aim to acknowledge and respond to grievances within the period required by applicable law.